A website for a psychoanalyst: clinical identity with an authorial voice
Case � WordPress

A website for a psychoanalyst: clinical identity with an authorial voice

How we built a website for Nádiah Tamberlini that conveys warmth and authority without falling into the clichés of the mental health market.

Nádiah Tamberlini came to us with a clear brief: she wanted a website that spoke to adults seeking emotional support for the first time — no clinical jargon, no information overload, none of the cold visual language that dominates most mental health websites.

The problem with psychoanalysis websites

Most websites in this space fall into one of two traps: they're either too minimal (a name, a photo, and a WhatsApp button) or so packed with content they read like an academic paper. Neither converts. The visitor needs to feel, within seconds, that they're in the right place.

What was delivered

4 complete pages on WordPress with a 100% exclusive child theme — zero dependency on external page builders, with clean code that's still editable in Elementor. The visual identity was built around warm tones and typography that conveys elegance without distance. Every section was designed to guide the visitor from initial interest to the WhatsApp click.

Home — a direct introduction with a booking CTA, a "How can I help you?" section covering the three pillars of care (anxiety, self-knowledge, relationships), and testimonials.

Essentia Method — a dedicated page for the 8-week self-knowledge program, with a detailed structure and clear positioning as an entry point before the long-term analytical process.

E-book — a sales section for "Os Primeiros Passos do Psicanalista" ("The Psychoanalyst's First Steps"), with a purchase CTA integrated with Kwify.

Technical details

SEO configured on every page with Yoast. Active firewall with email alerts. Hardened .htaccess: HSTS, X-Frame-Options, blocking of xmlrpc.php and author enumeration. Hosted on HostGator — access via control panel, no SSH. A screen-recorded tutorial showing how to edit each section in Elementor.

The challenge wasn't purely technical: it was finding the right tone for a service that demands trust before the sale.

Stack used

WordPress · Exclusive child theme · Elementor · Yoast SEO · Kwify · HostGator Shared Hosting