A site with clinical identity and an authorial voice for psychoanalyst Nádiah Tamberlini
A 100% exclusive child theme for a psychoanalyst and nurse offering online sessions, featuring the 8-week Essentia Method, an e-book integrated via Kwify, and a screen-recorded tutorial for independent editing with no dev required.
The client
Nádiah Tamberlini is a psychoanalyst and nurse offering online sessions for adults based in São Paulo. The request was for a site that conveyed clinical presence without sounding cold or institutional — her authorial voice needed to come through in the writing, not just in a list of services.
Four pages, one method
The site has four pages editable in Elementor: Home, About, the Essentia Method — the structured 8-week program at the core of her practice — and a dedicated page for the e-book "The Psychoanalyst's First Steps." Each page was designed to stand on its own, without requiring visitors to read the other three first.
A visual identity in warm tones
A child theme built from scratch, with a warm color palette and editorial typography — steering away from the generic clinical blue that dominates mental health websites. Four contextual WhatsApp CTAs, each pointing to the right topic: a single session, the Essentia Method, or a question about the e-book.
Selling the e-book without leaving WordPress
The e-book is sold through an integration with Kwify, a digital-product platform, without needing a custom checkout or stepping outside the site's visual identity. SEO configured with Yoast, plus Crazy Diamond's standard hardening for HostGator hosting without SSH: HSTS, X-Frame-Options, and xmlrpc.php blocked.
Real autonomy
As with every Crazy Diamond WordPress project on shared hosting without SSH, the delivery included a screen-recorded tutorial — not a PDF manual nobody reads, but a recording showing exactly where to click to edit text, swap a photo, or update a price, so Nádiah wouldn't need a developer for simple day-to-day adjustments.