Professional photo shoot for a lawyer: Manni's first case on 99Freelas
Professional portraits and office environment photography for Dr. Alberto Germano (OAB/SP, practicing since 1989). Manni Moritz's first project on 99Freelas — 5-star rating.
The context
Dr. Alberto Germano was already a Crazy Diamond client — Lucas had built the agconsult.adv.br website. When the firm needed to update its photo library for the site and marketing materials, Manni stepped in to lead the shoot. It was her first project registered on 99Freelas.
The brief
A corporate lawyer with 35 years of practice. The site's visual references: Quinn Emanuel, Kirkland & Ellis. The photography needed to communicate the same qualities — authority, restraint, no artificiality. No smiling badge-photo shots.
What was photographed
Formal headshots with directional lighting: neutral background, a professional expression without stiffness, wardrobe suited to the firm's market tier. The goal was a portrait that would work equally well as the site's hero image, a LinkedIn profile photo, or press material.
Office environment photos: the desk, the shelf of legal volumes, details that convey history and solidity without tipping into stock-photo cliché. Context matters — a real office with 35 years of history has a visual language you can't fabricate from scratch.
The result
The photos were integrated into agconsult.adv.br, replacing the previous images. The client's review on 99Freelas, 5 stars: "Everything was great, an excellent professional. Super proactive and helpful." Manni's first case on the platform, first review, top rating.
What this represents
Crazy Diamond delivers complete projects — from code to visual content. Lucas builds the structure. Manni handles identity, copy, and, when needed, photography. Vertente Assessores' client, AG Consult's, Contabilidade Spazio's — all of them get both founders, not a freelancer and a subcontractor. That's the difference between a product and a service.