A women's editorial portal: from briefing to live in 3 days
WordPress with a custom child theme, editorial categories, newsletter, Brazil's LGPD (data protection law) compliance, and full SEO setup. Actively publishing with its own editorial team since delivery day.
The deadline
Three business days. Not three days with room for adjustments — three days from briefing to a published homepage with the first article live. That was the client's deadline, and that's what we delivered.
The technical decision
WordPress with a custom child theme — no page builder. A child theme ensures parent theme updates never break the customizations, and gives full control over the CSS without touching the parent theme. For an editorial portal with daily publishing, that's critical.
Multiple editorial categories with a clean taxonomy. Newsletter via Mailchimp integration. Brazil's LGPD (data protection law) compliance with a cookie banner and privacy policy. SEO configured with Yoast: sitemaps, meta tags, Open Graph. Performance optimized with caching.
Result
The portal launched on schedule. The editorial team published its first article the very same day it was delivered. Mulherconectada.com.br has been actively publishing ever since, with its own editorial team and organic audience growth.