DevelopmentWebsites and stores

An English school selling its online course on WordPress: LMS, store and payments, delivered 10 days early

The school's website already existed, but the course couldn't be bought: the store was in US dollars, the payment option didn't show up and the theme still displayed demo content. The setup connected the course, the store, payments and tracking.

Client: Signature English Studio
Who did it: Lucas Barreto
See the live work: signatureenglish.com.br

Problem

Signature English had built its site on WordPress with MasterStudy LMS, but sales weren't going through. The store was set to US dollars and the United States, the cart only opened for logged-in users, Mercado Pago was trying to use an empty test credential, and the theme displayed a fake demo identity: a fictional founder, badges and US contact details. Part of the paid course plugin had no Portuguese translation.

Solution

An audit over SSH and an isolated copy of the site to test before touching production. The course became a purchasable WooCommerce product, priced in reais, with Mercado Pago's Transparent Checkout. The GA4 and Meta Pixel funnel events now fire all the way to the purchase, including on the block-based checkout, where the standard event doesn't run. The demo content came out, the contact form and the course plugin were translated in a way that survives updates, and every step was checked against the wording of the proposal.

Result

A school with its course on sale on its own website, Brazilian payments working and the funnel tracked from course page view to purchase. Delivery accepted 10 days ahead of the agreed deadline, rated 5 stars.